Business Proposal · FlennHomes × Andes Development

Revenue
First.
90 Days.

A shift from slow-burn SEO to high-intensity paid acquisition — driving immediate remodeling leads before integrating long-term organic growth.

90d
Revenue Injection Phase
$2k ~ 3.5k
Total Monthly Investment
2×
Active Acquisition Channels
$25k+
Minimum Project Budget Targeted
DOCUMENT: FLENNHOMES_PROPOSAL_V1
STATUS: PENDING APPROVAL
PREPARED BY: ANDES DEVELOPMENT
TERRITORY: CENTRAL TEXAS
01 — Core Strategy

High Intent
Paid Acquisition

We bypass the organic waiting period by positioning FlennHomes directly in front of high-intent Central Texas homeowners — no delay, no guesswork.

Channel 01 / Google Search

The Demand Capturer

Bidding on bottom-of-funnel keywords like "kitchen remodeler Austin" and "home addition contractors." We intercept homeowners who are already in buying mode.

Bottom-of-Funnel
Channel 02 / Conversion Hub

The Estimate Engine

A dedicated high-converting landing page engineered for one single action: requesting an estimate. No navigation distractions. No exit routes. Pure conversion architecture.

Conversion Layer
Channel 03 / Website

The Organic Authority

A content-driven website built to rank on Google Search and surface in AI responses on ChatGPT, Gemini, and Perplexity — positioning FlennHomes as the answer when homeowners research their remodel online.

Organic + AI Search
Target Audience

Central Texas High-Intent Homeowners

Geo-targeted campaigns focused on Austin metro zip codes. We identify homeowners with both the intent and the budget to commission a professional remodel — and serve them first.

Geo-Targeted
Primary Market
Central Texas
Platforms Active
Google + Landing page + Website
Acquisition Model
CPA-Optimized
02 — Qualification Funnel

Protecting Your
Team's Time

Good friction filters out low-value inquiries before they reach your calendar. Every lead arriving in your inbox is pre-qualified.

01
Location Validation

Zip code and city confirmation to ensure the project falls within your serviceable territory. Non-service areas are filtered out instantly.

Austin Metro Central Texas Zip Validated
02
Project Type Selection

Homeowners select their project category, allowing your team to route the lead to the right specialist immediately.

Kitchen Bath Addition Whole Home
03
Budget Tier Declaration

Budget brackets eliminate tire-kickers before they consume your team's time. Only homeowners with real project budgets proceed.

$25k–$50k $50k–$75k $75k–$100k $100k+
04
Timeline Commitment

Understanding urgency lets your team prioritize hot leads and nurture longer-timeline prospects through a separate sequence.

ASAP 1–3 Months 3–6 Months 6+ Months
Funnel Efficiency Model
Raw Ad Traffic100%
Location Qualified72%
Project Type Match55%
Budget Qualified ($25k+)38%
Sales-Ready Leads22%
// Estimated conversion model — actual rates optimized through Phase 1 data
03 — Choose Your Offer

Two Paths.
One Direction.

Both offers start with the same paid acquisition engine. The second adds the full organic and infrastructure layer to build a permanent lead-generation asset.

Offer 01

Ad-Driven
Lead Generation

High-intent paid acquisition on Google Search. Start generating qualified remodeling leads within 5 business days — no waiting, no guesswork.

$2,000
/ month
$1,000 agency retainer + $1,000 ad spend paid to Google
Google Search Campaigns — bottom-of-funnel keywords like "kitchen remodeler Austin"
Dedicated Estimate Landing Page — engineered for one action: requesting a quote
Qualification Funnel — location, project type, budget & timeline filters
Full campaign management — strategy, optimization, and CPA targeting
Weekly performance reporting — transparent data, no black boxes
A/B testing — continuous improvement of ads and landing page
You own all accounts — Google Ads, data, and landing page assets
Select This Offer
// No long-term contract required on either offer. Month-to-month. You own all accounts and data. Offers can be upgraded or downgraded at the start of any billing cycle. Ad spend is paid directly to Google — it never passes through Andes Development.
Ready to execute

Accept the
Campaign proposed.
Start Monday.

Campaigns can be live within 5 business days of campaign revision and approval. Every day without paid acquisition is a day your competitors are capturing your leads.

No long-term commitment required · Month-to-month · You own all accounts and data
ANDES DEVELOPMENT
PROPOSAL REF: FLENN-2025-001
PREPARED: 2025